even product placement

We live in a world where everything is computerized, digitalized and wireless...even product placement. A Detroit Free Press article titled "Advertising: Pop-in products" dicusses a new phenomenon called digital product integration. It's a technology that allows products to be digitally inserted into television shows after they have been filmed. So far, digital product integration has been used to subtley place products into the show, making sure that the product is relevant to what is going on in the show. The technology has been used in many popular shows such as "CSI", "Will and Grace", and "Yes, Dear".

Advertisers like digital product integration because it gives them more control. They can ensure that their product isn't edited out of the show.

Groups that are against product placement fear the digital product integration will make it too easy for products to be inserted and be a facilitator for overcrowding of products on shows. If a company wants its product placed on a television show they will try their hardest to get it there, it doesn't matter if it is done digitally or not.