it takes some planning

When an advertiser wants their product placed in a show, they can't just pick any show. They have to match the show's target audience with their target audience to ensure that they are reaching the right people. If you don't advertise to your target audience you are wasting your money.

Another consideration that advertisers are starting to have to make is what other products are being placed on that show? For example in the two hour season finale of Nip/Tuck the website mySpace was mentioned several times on the show. mySpace is a networking website aimed at the 25 and under crowd and is mainly used by 16-18 year olds. Also integrated into the show was Smirnoff vodka. See the issue? Some viewers (especially parents) might be upset and concerned that a product targeted to 16 year olds is being advertised in conjunction with a product that 16 year olds should not be using.

Advertisers need to be careful that the shows and episodes they choose to place their products on are targeted at their audience and are appropriate for their product and target.

The Nip/Tuck example was found on Jeff Greenfields product placement blog. Check it out!