brandcameo

Curious about the brands that are placed in your favorite movies? A website is devoted to analyzing recent films and creating lists of the products that are showcased in them. The site is called brandcameo and it references movies starting in 2001 til the present. In order to be counted as a product placement the brand must be mentioned or clearly identifiable by logo or brand name. I was shocked when reading some of the products that were advertised in movies today. It is very interesting to view the products listed right there for you, it makes you realize how much movies are being used to promote products.

Another interesting feature of the site allows you to view different brands and compare the movies that they were placed in. This would be a very effective tool for a media buyer. They could analyze where their competition was placing products and make decisions based on that. For example Philips electronics brand appeared in three top films in 2006: Big Momma's House 2, Madea's Family Reunion, and The Pink Panther.

One of the best aspects of this website is called "your chance!". This feature is for when users think a brand was missed. They can submit the brand to the authors of the site. Then they reanalyze the movie and decide if the brand does need to be listed. Also, the site has a page that tracks the leading brand appearances of the year. As of right now there is an 8 way tie between adidas, channel, coca-cola, motorola, nextel, philips, and toyota.

The website also has what they call the brandchannel Product Placement Awards. This is where the recognize the brands and films that they think had successful product placement. They define successful as a placement that either introduces or reinforces the brand in the audience's mind. Their award for overall product placement in 2005 was Ford and the lifetime acheivement went to Gatorade.

There is a lot of general information about product placement on the website including the history of product placement. I definitely recommend checking this site out. brandcameo